Catalogue
Email Marketing Essentials
Discover how to build effective email marketing campaigns that drive engagement and conversions.
Practical information
- Learning objectives
- Build email lists, create compelling email content, and measure email marketing success.
- Prerequisites
- No prerequisites required. Basic understanding of email helpful but not necessary.
- Who it is for
- Marketing professionals, business owners, and anyone looking to improve their email marketing skills.
- Format
- Online, self-paced
- Duration
- 5 h
- Access time
- Immediate access upon enrollment
- Teaching methods
- Video lessons, email templates, case studies, and practical exercises.
- Assessment
- Final knowledge assessment (quiz, pass mark 70 %)
- Accessibility
- All materials provided in accessible formats. Screen reader compatible.
Planned course duration: 5 h · Recorded lesson duration: 370 min
Curriculum
Module 1 - Basics
- Email Marketing Fundamentals 40 min Free preview
Module 2 - List Building
- Building Your Email List 1 h 10 min Available after enrolment
Module 3 - Content Creation
- Crafting Compelling Subject Lines 50 min Available after enrolment
- Designing Effective Emails 1 h 5 min Available after enrolment
Module 4 - Advanced Techniques
- Automation and Segmentation 1 h 25 min Available after enrolment
Module 5 - Analytics
- Measuring Email Marketing Success 1 h Available after enrolment