Catalogue
Digital Marketing Foundations
Master the fundamentals of digital marketing with this comprehensive course covering SEO, content marketing, social media, and analytics.
Practical information
- Learning objectives
- Understand core digital marketing principles, develop effective marketing strategies, and measure campaign success.
- Prerequisites
- No prior experience required. Basic computer skills recommended.
- Who it is for
- Small business owners, marketing professionals, and entrepreneurs looking to build their digital marketing skills.
- Format
- Online, self-paced
- Duration
- 10 h
- Access time
- Immediate access upon enrollment
- Teaching methods
- Video lessons, practical exercises, downloadable resources, and quizzes.
- Assessment
- Final knowledge assessment (quiz, pass mark 70 %)
- Accessibility
- All course materials are available in multiple formats. Closed captions provided for all videos.
Planned course duration: 10 h · Recorded lesson duration: 615 min
Curriculum
Module 1 - Fundamentals
- Introduction to Digital Marketing 45 min Free preview
- Understanding Your Target Audience 1 h 15 min Available after enrolment
Module 2 - Search Engine Optimization
- SEO Fundamentals 1 h 30 min Available after enrolment
- Advanced SEO Strategies 1 h 45 min Available after enrolment
Module 3 - Content Marketing
- Content Marketing Basics 1 h 20 min Available after enrolment
- Creating a Content Strategy 1 h 10 min Available after enrolment
Module 4 - Social Media
- Social Media Marketing Overview 1 h 5 min Available after enrolment
Module 5 - Analytics
- Analytics and Measurement 1 h 25 min Available after enrolment